¶ Sample Brand Dashboard: Wonderland Nursery
Over the past 90 days, Wonderland Nursery, products have been verified 27,845 times across 142 dispensaries in 8 states. Verification rates have increased 32% QoQ, with particularly strong growth in the 25-34 demographic (+41%). Your "Sunset Serenity" indica vape cartridge is outperforming category benchmarks by 38% in verification engagement and 22% in repeat purchase behavior. AI-predictive analysis suggests a 76% probability of emerging consumer preference shift toward your live resin products in Northeastern markets within 60 days.
Top Verification Patterns:
- 62% of verifications occur within 2 hours of purchase
- 18% occur at home before first use
- 12% occur during subsequent uses
- 8% occur pre-purchase in-store
Engagement Depth:
- Average time spent viewing product details: 47 seconds
- Lab results viewed: 74% of sessions
- Strain information expanded: 68% of sessions
- Growing methods viewed: 42% of sessions
Consumer Journey Mapping:
- 29% of verified purchases followed online menu viewing
- 41% of consumers researched product on your website before purchase
- Budtender recommendation influenced 37% of verified purchases
Authentication Rate by Product Line:
| Product Line |
Scans |
Market Position |
Authentication Rate |
| Premium Flower |
8,942 |
3rd in category |
78% |
| Vape Cartridges |
11,273 |
1st in category |
92% |
| Edibles |
4,103 |
5th in category |
64% |
| Concentrates |
3,527 |
7th in category |
57% |
Top Performing Products:
- Sunset Serenity Vape (Indica) - 5,281 verifications
- Alpine Haze Flower (Sativa) - 3,782 verifications
- Berry Bliss Gummies (Hybrid) - 2,154 verifications
Product Feedback Analysis:
- Flavor profile satisfaction: 4.7/5 (industry avg: 4.2/5)
- Effect consistency: 4.6/5 (industry avg: 4.0/5)
- Packaging quality: 3.8/5 (industry avg: 3.9/5)
- Price-to-value perception: 4.1/5 (industry avg: 3.7/5)
Verification Heat Map:
- Massachusetts: 32% of total verifications (+8% QoQ)
- California: 27% of total verifications (-3% QoQ)
- Colorado: 18% of total verifications (flat)
- Michigan: 11% of total verifications (+17% QoQ)
- Illinois: 7% of total verifications (+22% QoQ)
- Other: 5% of total verifications
Regional Preference Variations:
- Northeast: Strong preference for vape products (41% of verifications)
- West Coast: Flower dominates (38% of verifications)
- Midwest: Growing edibles market (29% of verifications)
Urban vs. Suburban Analysis:
- Urban centers: 58% of verifications
- Suburban areas: 37% of verifications
- Rural areas: 5% of verifications
Age Distribution:
- 21-24: 19% of verifications
- 25-34: 42% of verifications
- 35-44: 23% of verifications
- 45-54: 11% of verifications
- 55+: 5% of verifications
Gender Distribution:
- Male: 56% of verifications
- Female: 43% of verifications
- Non-binary/Other: 1% of verifications
Purchasing Patterns:
- First-time buyers: 31% of verifications
- Occasional consumers (1-3x monthly): 42% of verifications
- Regular consumers (weekly+): 27% of verifications
Motivational Factors:
- Recreational relaxation: 58%
- Sleep improvement: 47%
- Anxiety reduction: 43%
- Pain management: 36%
- Creative enhancement: 27%
QR Code Scan Metrics:
- Average scans per product: 3.2
- Reward program participation rate: 73%
- Social sharing rate: 14%
- Educational content completion: 31%
Peak Verification Times:
- Weekdays: 5pm-8pm (42% of verifications)
- Weekends: 2pm-6pm (56% of verifications)
- Highest day: Friday (22% of all verifications)
Device Distribution:
- iOS devices: 64%
- Android devices: 35%
- Other: 1%
Market Position:
- Overall market share (verified products): 9.2% (rank #4)
- Vape category share: 16.7% (rank #1)
- Flower category share: 8.3% (rank #3)
- Edibles category share: 5.9% (rank #5)
Competitive Differentiators:
- Authentication engagement: +23% vs. category average
- Lab result transparency: +31% vs. category average
- Consumer trust score: 87/100 (industry avg: 74/100)
- Brand loyalty metrics: 4.2/5 (industry avg: 3.8/5)
Competitive Threat Analysis:
- GreenLeaf Therapeutics expanding in your core markets (threat level: high)
- Coastal Cannabis focusing on similar demographic (threat level: medium)
- PureCanna launching competing vape line next month (threat level: medium)
Strategic Opportunities:
-
Expand Vape Line (94% confidence): Data suggests strong market potential for flavor expansion in your vape category, particularly with fruit-forward terpene profiles.
-
Northeastern Focus (89% confidence): Authentication patterns indicate accelerating market penetration in Massachusetts and emerging Connecticut markets.
-
Packaging Enhancement (87% confidence): Sentiment analysis shows packaging durability feedback is a limiting factor on otherwise strong product satisfaction.
-
Educational Content (83% confidence): Users viewing educational content show 3.2x higher repurchase rates. Expand terpene education and effect guides.
Tactical Actions:
- Launch targeted rewards campaign for first-time authenticators (projected +18% verification rate)
- Implement budtender education program in Michigan market (projected +24% recommendation rate)
- Optimize product detail pages for terpene information (projected +31% engagement)
- Schedule social content around Friday verification peaks (projected +17% engagement)
Emerging Consumer Interests:
- Live resin products showing 42% growth trajectory
- Minor cannabinoid awareness increasing 38% month-over-month
- Sustainable packaging mentions up 27% in consumer feedback
- Terpene-specific product selection up 31% among regular consumers
12-Week Forecast:
- Flower category: +7% verification growth
- Vape category: +19% verification growth
- Edibles category: +12% verification growth
- Concentrates category: +23% verification growth
This report was generated by GROOVY™ AI Analytics Engine using aggregated, anonymized data from consumer verification interactions. All metrics are updated as of March 1, 2025. For custom analysis or data export, please contact your PINYA XP account manager.